Web Video: Affix Music Lets You License Popular Urban Music with Confidence
March 16, 2010 by MIchael
Filed under Affix News & Placement Highlights, Featured
We’ve just posted a new video on our YouTube page that gives a good overview of the Affix opportunity. It features Simon and me briefly discussing the breadth and popularity of Urban Music and how Affix enables media clients and music creators to harness this power in a way that’s quick, easy and profitable for everyone.
At Affix, we’re blessed to have some talented and generous friends. The video was produced and directed by our friends Harold, Ted and David at SplendidVid.com; we can’t recommend them enough, especially for high quality web video solutions at an affordable price. The piece also features the fantastic photography of Zack Arias at Used Film- both a friend and an Affix customer. And special thanks go to Blair Caplinger for his continued guidance and to ZAC Recording and Icon Studios for the use of their facilities.
"Expanding media outlets demand an ever increasing amount of content, and at PlayOn! Sports our hardware and software offerings provide the necessary technology and platform to enabling the viewing of sporting events whose smaller budgets and niche audiences would typically preclude their broadcast. The production of sports content virtually demands music as a component, and up tempo, rhythmic Urban Music is particularly well suited. Unfortunately, licensing music can be an expensive and restrictive proposition. Any music solution that we employ must have fees commensurate with our more limited production budgets, yet possess quality content able to stand up next to other professionally produced content. It must also allow us the freedom at an affordable pricepoint to distribute our content in a variety of mediums. Affix is the first solution we've found that perfectly meets our needs."
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